Following the sucess of our various company owned stores, we have decided to offer some new
Prospect Wines shops as a franchise. More shops are planned for metropolitan Melbourne and
country Victoria. If you would like to be part of this exciting venture, read on.
The basic concept
Prospect Wines is Australian owned and operated.
We are wine retailers with a difference. We are an outlet for wineries to sell their excess
stocks directly to the public. We do not own a winery. Instead of being committed to one
winery source, we purchase wine from premium wineries of all sizes from all wine growing
regions of Australia. We retail this wine under our own label Prospect Wines.
All stock for our shops is purchased in bulk into our warehouse in Blackburn. Blackburn
acts as the store room for the shops, providing regular stock deliveries, and in addition
also provides head office and franchise services.
The basic concept is for the shops to:
- have a simple but eye catching low cost fit-out
- carry very low stock levels
- work on higher than normal margins
- have low staffing levels and low overheads
- operate in a smaller than average low rent retail shop
- sell a unique product range and always be one step ahead of our opposition
- be a fun place for our customers to buy wine
In short, we have all the basics for a successful business. All we need to add is the right
location and the right business operator.
In addition we have the following benefits
- We have a unique product range. Our wines are only available in our shops.
- Our stores always have bottles open for tasting, and we encourage customers to browse and sample wines. Visiting a Prospect Wines shop is like going to a winery, only better because we bring the wine to the customers.
- All stores (including company owned stores) contribute to an advertising account. These funds are used to pay for advertising and marketing which is essential to grow the business.
- Our product range, quality and value for money are simply amazing. We offer our customers a full money back guarantee.
- We have a great range of ancillary products to back up the wine range; eg bar accessories, wine glasses, hampers & gift packs.
- We are constantly adding new wines to the range. We are aware that we have a lot of regular customers who are always looking for something new.
- All stores sell at the same prices, carry the same stock range, use the same point of sale material, staff uniforms etc.
- All shops 'look' the same regardless of their size.
- A point of sale stystem has been developed and installed exclusively for Prospect Wines. It combines the retail sale and stock control systems, along with debtor accounts and full reporting for the franchisee to manage their business.
- We have introduced Prospect Gold, a customer rewards card which tracks customers purchases and rewards them with special offers and free wine or merchandise.
- Head office maintains a website which provides valuable advertising to all the retail shops.
- Head office provides a regular customer newsletter, which all shops send out by email. Each shop collects and maintains their own email database.
- As the number of shops grow, so does our buying power, which will further reduce our already cheap buying prices.
- All stock is delivered from only one supplier; our own warehouse.
- Head office provides tasting notes and labels for each wine.
- Head office has a high commitment to promoting sales to clubs and groups via 'fundraising with wine'. These sales are given out to the store which is closest to the fundraiser concerned.
- Head office provides a label design and print service for individual and corporate customers.
- In store support. We will visit your store on a regular basis to discuss all areas of your day to day business. It is your business but we are there to help.
- We have a very minimal licence fee.
New Stores
We are looking for more stores in metropolitan Melbourne and regional Victoria.
Franchisees will get the following assistance:
- Site selection
- Application for Liquor Licence
- Shop fitting, painting, fixtures & fittings, signage
- Computers, EFTPOS and Point of Sale systems
- Staff training and uniforms
- Stock purchase, floor layout
- Store manuals
- Getting the business open and running smoothly
- Subsidised opening promotions and advertising
- Ongoing support
You'll need to be committed to:
- A love of wine and keen desire to work in the wine industry (prior experience is preferred; you must be prepared to undertake training)
- Dealing with the public. You and your staff need excellent 'people' skills
- Operating a 7 day a week retail business with the main emphasis being on building and maintaining excellent customer relations
- Putting in the right sort of effort to ensure the success of your business
- Maintaining high operating standards
- Sticking closely to our concept; being a team player and not competing outside the system against your fellow franchisees or company owned stores
- Providing adequte funds to purchase the business
Summary
We have all the ingredients for sucessful franchising; a great 'looking' proven retail concept and image, a unique product range, customer demand, plenty of excellent retail sites available, experienced Franchisors providing comprehensive support, and most importantly the opportunity for Franchisees to make excellent profits.
If you wish to learn more about us please contact Tony Weir at our Blackburn office on tel: 03 9877 1099, or email tony@prospectwines.com.au
